Projects — Selected briefs & case outlines

Recent project descriptions and portfolio items.

Data Furnishing

Summary: credit-building infrastructure helping professionals build client credit profiles and unlock lending access.

Web-design project :

  • Responsive redesign of the public site and partner dashboard to improve conversions and credibility across desktop & mobile.
  • UX overhaul of onboarding flows: simplified forms, progressive disclosure, and WhatsApp micro-conversions to increase demo requests.
  • CMS migration to a lightweight headless CMS for faster page loads, better SEO, and easier content updates.
  • Performance and accessibility optimisations (Lighthouse score improvements, semantic markup, alt text) to boost search visibility.

Gazete

Summary: behavioural analytics and session analysis platform aimed at improving website conversion through user insights.

Web-design project :

  • Landing page redesign focused on interactive demos, clear product messaging, and a prominent signup flow using WhatsApp & Calendly CTAs.
  • Design and implement an in-product docs & demo portal to reduce onboarding friction and improve trial-to-paid conversion.
  • Design system & component library for consistent UI across dashboard and marketing pages — reduces design debt and speeds product iterations.
  • On-page SEO work: semantic headings, structured data (how-to / FAQ), and optimized metadata for demo/search intent terms.

Combinely

Summary: AI co-worker for accountants — automating workflows and improving productivity for finance teams.

Marketing project :

  • Targeted Meta/LinkedIn outreach to accounting and finance decision-makers, paired with a conversion-focused landing page and WhatsApp capture.
  • High-touch nurture sequence: automated qualification messages, rapid human follow-up to convert trials into paid users.
  • Onboarding journey design to reduce time-to-value and collect first-month metrics for testimonial capture.

RevenuePartner

Summary: B2B lead generation and growth partner focusing on outbound and performance-driven demand generation.

Marketing project :

  • Co-branded campaigns: account-based Meta & LinkedIn assets feeding segmented WhatsApp flows for rapid qualification.
  • Multitouch sequences (WhatsApp + email + quick-call) to speed SQL velocity and drive bookable meetings.
  • Reporting dashboards to show pipeline attribution, CAC, and LTV improvement.

Typecast

Summary: Library and discovery platform for short-form video creatives, used by marketers to craft organic & paid content.

Marketing project :

  • Creative-led campaign: use Typecast clips as ad proof-points, A/B test formats, and feed top performers into Meta campaigns with direct WhatsApp CTAs.
  • Produce a themed creative bundle and landing page that drives a “content audit” lead magnet — convert interest into pilot bookings.
  • Set up a performance-to-testimonials loop: capture wins, screenshots and social proof for quick credibility boosts.